Viiva's mission is to help others achieve their highest quality of life, and this mission includes those who don't know where their next meal is coming from. One of Viiva's most significant achievements was launching its charitable initiative in September 2019: Viiva Cares. Since the groundbreaking launch, over $1,000,000 worth of product has been donated all over the world to communities in need.

The World Children's Fund, Southern Christian Leadership Conference, Foursquare Disaster Relief Initiative, Provo Food and Care Coalition, and Corona Virus Epidemic Prevention Campaign are just some of the organizations and causes Viiva Cares has benefited.