Public Relations

New Product Announcement: NAD+ Direct


VIIVA is excited to introduce a brand new supplement – NAD+ DIRECT

NAD+ DIRECT features groundbreaking, new technology for supplying the body with NAD+. Specially
treated Saccharomyces Cerevisiae, which naturally contains NAD+, is encapsulated and then protected
with 5 different layers to travel through the body on a pathway to reach your cells safely. NAD+ DIRECT
is the first supplement to take advantage of this newly discovered pathway to help you get the best
results possible.

Why NAD+ DIRECT is great for your health

  • Feel young again – research shows that boosting NAD+ by IV or oral supplementation may slow
    down aging and bring back that spring in your step from your youth.
  • It’s great for your cells – NAD+ helps repair your DNA and cellular damage caused by free
    radicals and other factors present in your daily life.
  • Promotes beautiful skin – Ingredients work together to promote skin health; for nicer, plumper,
    and more beautiful skin.
  • Your organs will thank you – NAD+ will benefit your liver, heart, kidneys, brain, etc.

And a whole lot more!

What is NAD+?

NAD+ (Nicotinamide adenine dinucleotide) is a crucial compound found in every living cell in the human
body. Involved in hundreds of metabolic processes, it has been found to play an important role in how
fast the body ages. When we receive enough NAD+ your body functions more efficiently.

And there is no such thing as too much NAD! In fact, you can combine NAD+ DIRECT with our best-
selling NMN Premium for better results. Designed in Australia, NAD+ DIRECT incorporates three
different technologies to improve bioavailability and the effectiveness of its absorption in your body:
Lipophilic Encapsulation, Cell-penetrating Peptides, and Enzyme-Mediated Technology.

Why take NAD+ DIRECT?

The body’s supply of NAD+ decreases with age, and a lack of NAD+ has been associated with decreased
muscle tone, aging skin, increased inflammation, greater risk of disease, and a decrease in cell and organ
function. This is why it is so important to supplement this “fountain of youth” compound.

And who doesn’t want to feel young again? At VIIVA, we know that your health is one of your top
priorities – if not your number ONE priority. That’s why we’ve created NAD+ DIRECT.

NAD+ DIRECT arrives April 2022.

VIIVA Reaches $66 Million In Sales In First Year

International social selling company, VIIVA, has amassed $66 million in sales in only its first year. VIIVA, which is headquartered in Lehi, Utah, first launched in the United States in October of 2019 and has grown quickly ever since.

VIIVA President of Sales and Marketing, Craig Johanson, stated,

“To reach $66 million in sales in our first year is extraordinary! Few companies achieve that level of success so early on. It’s a great tribute to our Brand Partners and corporate executives working closely together to deliver on a sales strategy that delivers results.”

Additionally, Viiva has introduced five new products in just five months, with an emphasis in anti-aging. VIIVA’s COO Devin Glazier said,

“We have been aggressive in expanding our product offering during Q2 and Q3 to attract additional customers and Brand Partners. That strategy has worked.”

With a global vision in mind, VIIVA has quickly expanded throughout this first year, opening up international offices in the United States, China, Mexico, Colombia, Taiwan, and Bolivia.

The company will officially launch in Mexico, Colombia, and Bolivia later this month.


Founded in 2019, VIIVA is a social marketing company with products to help you wake up and live your best day. These products are backed by science and deliver on growing and changing consumer needs.

The company’s products, including its latest innovations NMN Premium and BioDerma Actives, are sold through its independent salesforce who utilize e-commerce, social media enabled platforms so their customers can enjoy VIIVA’s high-quality products in a personal, convenient, and accessible way.

Click here VIIVA's overview on Business for Home.


Viiva has been announced as one of the top 500 fastest growing direct sales companies in 2020! Business for Home has named Viiva the 33rd fastest growing direct sales company on its list which was released April 3rd, 2020. Viiva scored very high on the list because of its 100% increase in revenue from 2018 to 2019.

VIIVA Co-founder and COO, Steinway Huang, mentioned, “We are looking forward to expanding on this growth and helping Viiva continue to thrive for years to come.” VIIVA has celebrated even more growth in 2020 and Devin Glazier, President of Operations at VIIVA, elaborated, “It has been another record-breaking year for VIIVA and it amazing to see the hard work of our team and Brand Partners recognized and rewarded.”

VIIVA is currently in the process of opening up in several new markets this year and has even more plans to continue expansion in the future.


Viiva was one of the sponsors for Miss Utah 2019. We provided each contestant with a sample pack of our products, consisting of Trim Max, Green Power, and Amazon Superfruits in order to help keep them healthy, energized and focused throughout the week of the competition.

We had the opportunity to interview Dexonna Talbot, who was crowned Miss Utah 2019. She explained how her favorite Viiva product was Trim Max because it tasted good and gave her maximum energy, helped her get through the long days and perform at her A-game.


Viiva was featured in Direct Selling News, a magazine that presents stories and opportunities provided by direct sales companies to independent business owners throughout the world. See what it says about our launch in China.